Google Code-in

What would be a good way to fascinate teenagers of your age, region, and gender about coding with Pocket Code? What are the challenges, and what could be done to overcome them? What would we need to do? What are we doing in a wrong or even contra-productive way at the moment? Formulate an innovative and possibly deviant and/or guerilla-style marketing campaign or strategy that can influence a larger number of teens, possibly in a "viral", i.e., logistically-exponential way so that they try coding their own games on their phones using Pocket Code. Side-step schools as much as possible. Estimate how many new teenagers can be reached over time in your age, region, and gender group. What would be the amount of resources in terms of time spent by volunteers and/or money, e.g., for goodies or prizes, that would have to be invested in your campaign over time? We are especially looking for non-standard but actionable ideas that could really be realized but typically would not come to the mind of Catrobat team members who are in different age, location, or gender groups compared to your own. Write it up in a shared Google doc (allowing comments for anyone with the link) in your own mother tongue (or in English - both are equally ok, with a slight preference for your mother tongue). If you can try it out locally and report about it, even when the result is unsatisfactory but the approach believably innovative, the completion of this task would give you bonus points from our side.