Mifos Initiative

Write Market Research Brief on Financial Inclusion Sector in Ghana

With 2 billion+ unbanked worldwide still in need of financial services, our community is continuing to push into new regions and countries. Understanding the size, landscape, and needs of a country is vital information before our community can begin to grow there. You're responsible for drafting a market research report for the financial inclusion sector of the assigned country.

Deliverable: Google Doc with summarized findings, tables of relevant data/statistics and a Google Drive folder with raw notes & source materials.

Sample market research briefs at: https://goo.gl/oJAL4N. Use as benchmark but your summary won't be as polished - focus on data and key takeaways.

Financial Inclusion Sector

  • What is the unbanked population? Underbanked?
  • Who delivers financial inclusion? Total penetration?
  • What are the types of organizations? MFIs? Banks? Co-operatives?
  • How many are there? What sizes are they?
  • What are the challenges facing the sector?
  • What role do banks play? # Financial Products & Services
  • What operational methodologies are practiced?
  • What are the main products and services offered? Loans, Savings, etc?
  • How closely do they align with the current functionalities of our platform? # Market Influencers
  • Who are the Influencers? Please list along with their member organizations.
    • Associations
    • APEX organizations
    • Government/regulators.
    • Major NGOs
  • What are major events to attend for the financial inclusion sector? # Helpful Resources
  • Where to find data: https://goo.gl/txzKpJ"

Task tags

  • market research
  • ghana
  • financial inclusion
  • due diligence
  • market segmentation

Students who completed this task

Dhruv Shrivastava

Task type

  • assessment Outreach / Research
close

2016